If you are a small business owner, and you have not yet got an online presence, you must consider hiring your own online marketing manager.
A good web marketing guy or gal can make a tremendous difference to your business because he or she understands how folks behave online, and how to put that knowledge to work for you.
Here's three ways having your own web marketing person can help your business online.
1) Keyword Research Is... Key!
A solid web marketing campaign starts with knowing what words and phrases people use to find your product or service. These are called keywords.
Keywords are what your online marketing manager will always start with. It is by far the most important piece of research he or she will ever do for you. Without it, you will squander precious money and time and never get the web traffic your business merits.
Your manager will get to work finding the best and cheapest words and phrases to help you target your customers.
2) Appearances Count
Your website has to look good for two different audiences, and only one of them is human!
That's right, your site has to look right for human beings, but it also has to be properly "dressed", so to speak, for Google and other search engines.
Your marketing manager will make it his or her business to ensure that your website offers a simple, efficient and attractive experience for your human viewers.
But equally, your site will be made to look its best so that search engines will view your site as authoritative and worth ranking in the relevant search engine results pages (serps).
3) Links, Links, And More Links
Google, Yahoo, Bing and the other search engines look to see how many other websites link to your site. Links back to your site gives you authority in the eyes of Google et al.
But that's not all! Google and Co. also want to know how authoritative are those sites which link to yours. A hundred back links from a hundred junk sites may be worth less than ten from quality sites.
A good online manager will ensure not only that you get enough back links to give you rank and authority, but will also take care that your back links are quality links, not spammy junk links.
You could choose to learn all of these skills yourself, and perhaps you might actually have the time and the inclination. But, for the average small business owner for whom time and money are precious, a good online marketing manager may prove to be the best investment you'll ever make.
Article Source: http://EzineArticles.com/5114185
Learn more about online marketing manager from the The Idea Inc.
A good web marketing guy or gal can make a tremendous difference to your business because he or she understands how folks behave online, and how to put that knowledge to work for you.
Here's three ways having your own web marketing person can help your business online.
1) Keyword Research Is... Key!
A solid web marketing campaign starts with knowing what words and phrases people use to find your product or service. These are called keywords.
Keywords are what your online marketing manager will always start with. It is by far the most important piece of research he or she will ever do for you. Without it, you will squander precious money and time and never get the web traffic your business merits.
Your manager will get to work finding the best and cheapest words and phrases to help you target your customers.
2) Appearances Count
Your website has to look good for two different audiences, and only one of them is human!
That's right, your site has to look right for human beings, but it also has to be properly "dressed", so to speak, for Google and other search engines.
Your marketing manager will make it his or her business to ensure that your website offers a simple, efficient and attractive experience for your human viewers.
But equally, your site will be made to look its best so that search engines will view your site as authoritative and worth ranking in the relevant search engine results pages (serps).
3) Links, Links, And More Links
Google, Yahoo, Bing and the other search engines look to see how many other websites link to your site. Links back to your site gives you authority in the eyes of Google et al.
But that's not all! Google and Co. also want to know how authoritative are those sites which link to yours. A hundred back links from a hundred junk sites may be worth less than ten from quality sites.
A good online manager will ensure not only that you get enough back links to give you rank and authority, but will also take care that your back links are quality links, not spammy junk links.
You could choose to learn all of these skills yourself, and perhaps you might actually have the time and the inclination. But, for the average small business owner for whom time and money are precious, a good online marketing manager may prove to be the best investment you'll ever make.
Article Source: http://EzineArticles.com/5114185
Learn more about online marketing manager from the The Idea Inc.